Sports journalism, produced by software
We offer coverage of almost any football match in the world. Get fact-checked articles in any format, or a finished video with subtitles and your branding, with or without a presenter, in Swedish or English. Created entirely by software. Even ordering can be automated through our API.
Watch a sample. Produced by the system, in our own branding. Team colours matched automatically
From a customer
“The articles are brilliant.
I’ve stopped fact-checking the articles before we publish.”
Two products
Both are built around what you publish. The article takes your format, the video takes your branding, and the presenter is yours alone.
A complete reportage or infographics video, ready to publish.
Swedish or English. A presenter created for you alone, consistent from clip to clip.
Fact-checked text in your own voice.
Your format, your voice. Odds and facts read at the time of writing, and the article says when.
The video
The system writes the script from the same curated match data as the article, then produces the presenter, the voice, lip-sync, gestures, subtitles and graphics in your branding. If a version misses the mark, you leave feedback in your portal and a new version comes back. Nobody on either side opens an editing timeline.
The presenter and voice are AI-generated. We can say so on screen if you want it there.
Priced so you can publish video every round, rather than once a season.
Your feedback on v1
“Shorter intro. Show the league table before the injury news, and use our green in the graphics.”
Feedback in plain words. No timeline, no file exchange.
How it works
Step 1
Match, angle, voice. Article, video or both, in the portal or through the API.
Step 2
Tens of thousands of data points per match, from world-leading API providers, our own knowledge library, official press releases and other sources.
Step 3
The AI writes the text or the script from that data.
Step 4
Publish-ready. In your inbox, on your site, or as a video file.
The demo
On a short call we go through what you publish, how much of it and what it costs. Then we run the engine on one of your matches and send you the article and the video.
Sportsjournalist.ai is built in Sweden and produces articles and video for its clients every day. Every customer gets a product tailored to them: an article format that matches what you publish, video formats and graphic design made for you, or a unique signature character kept consistent over time. Pricing follows what you order, per piece or as a subscription. We would rather show you the engine live than send a rate card.
You choose how you get it: publish-ready email, straight into your site via API, or as a video file.
Tell us which leagues you cover and how much you publish, and we will show you what the engine does with it.
Book a meeting